Perspectives

Insights

Thinking out loud on strategy, growth, and what it takes to build durable organizations across African markets. Published when there is something worth saying.

Abstract strategy illustration
Strategy

Why African Businesses Need a Different Strategic Playbook

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The frameworks that work in mature markets frequently fail in high-growth, high-complexity environments. Here's what to build instead.

Consumer goods and retail context
Growth

What Consumer Goods Companies Get Wrong About Innovation in Nigeria

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Innovation isn't about products in isolation. It's about distribution, trust, and understanding how people actually make decisions.

Fintech and payments in West Africa
Fintech

The Payments Revolution in West Africa: Beyond the Hype

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Mobile money and fintech are genuinely transforming commerce across the region — but the hard work of financial inclusion is far from done.

Insights Coming Soon

Sheba’s perspectives on strategy, growth, and African business will appear here. In the meantime, connect on LinkedIn for the latest thinking.

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